Thursday, December 23, 2010

Unique American automobile culture

Mr. Du Jie, told reporters in 1968, the United States market, domestic brands accounted for more than 90%, European brands account for about 7%, Asia is less. The oil crisis of the late 70s that had little in the market share of Japanese cars reached the U.S. market, coupled with baby boomers said before, they are rebellious generation, Americans are very patriotic and traditional, only buy American cars are different. This generation of baby boomers more emphasis on practical. And the United States is a nation of immigrants, the population changes in the structure so that Japanese cars increased. Xu Guozhen, senior automotive expert analysis to reporters in 1960, the United States is basically no foreign brands, non-local brands in the U.S. market is not all-powerful. Although Volkswagen entered the United States for many years, but had not amount to anything, and as large-scale attack on Japanese brands, deep secret agents 40 years, Toyota has finally created the world, but even so, any single brand or the brand has never been a country did not occupy half of the American market, not to mention GM in its prime alone accounted for more than 50% market share, even now the decline of the U.S. "Big Three", although only add up to less than 50% market share, but the remaining share is divided by a number of brands.
    Ford Asia-Pacific region, senior U.S. expert on Mr. Yang Yong told reporters, as the leading brand, Chevrolet, Ford has been ruling the United States for many years, the past ten to fifteen years, Japan, Europe, South Korean brands in the U.S. market share very quickly However, the brand also renewed U.S. efforts to build a new brand image, gain market share. Some analysts believe that, after several years of efforts, the United States the status of the brand line may also be obtained, and in the years to maintain.

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